Heineken evolved from its first IBM computer in 1966 to opening a Global GenAI Lab in Singapore in 2025, accelerating its AI ambitions. Partnering with Zycus, it adopted Merlin Intake AI Agents to simplify procurement with guided buying, policy compliance, and MS Teams integration. The transformation redefined procurement’s “front door,” moving from chaos to clarity—unlocking deep value through efficiency, compliance, and a seamless user experience.