Alejandro Basterrechea
Alejandro Basterrechea
Alejandro Basterrechea serves as Zalando's Indirect Procurement Director, leading a world class procurement organization. He has more than 25 years procurement experience across several industries. He also is an angel investor and advisor to start ups in the ProcureTech enviroment.
Speaking At The Conference
Join Alejandro Basterrechea and Zalando’s AI prompt engineer for an interactive, educational and hands-on session. After an introduction to Zalando's 4-AI layers in Procurement approach, participants will face off in a "promptathon" by crafting and testing prompts for a specific use case. The top three prompts win recognition, but everyone leaves with new skills, practical insights, and a fresh way to think about applying GenAI to their day-to-day work.
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DPW Amsterdam
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