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Globality’s Growing Momentum with New Customers, Markets and Capabilities

5 February, 2021 | By Matthias Gutzmann

Globality recently announced its Series E funding round. DPW caught up with Chief Revenue Officer Keith Hausmann to learn more about the company’s recent growth and momentum and how the company is adding new capabilities and extending its reach to new customers and markets.

The recent funding announcement was a big milestone. Why is this so significant for Globality and your customers?

Hausmann: We closed an investment round of US $138.3 million with Sienna Capital, a wholly owned subsidiary of GBL – a prominent European venture capitalist firm. Additionally, the SoftBank Vision Fund reinvested with us, making for a total of US $310.3 million that we’ve raised over the past few years. It puts us in a remarkable position to really deliver on amazing technology that truly changes the way sourcing is done. This is a big endeavour, but we now have the backing to do this.

The additional round of fundraising allows us to do a number of things including investing further in our AI and in our global scale and capacity. This includes the implementation, integration and change management services we provide to ensure the most impactful outcomes in our many new launches with customers.

We’re also investing in additional languages for the Platform and integration with other parts of the procurement technology ecosystem. It’s particularly exciting for us to have Sienna Capital as lead investor in this funding round as a prominent owner with significant stakes in really exciting companies such as Pernod Ricard, Adidas, SGS and Lafarge. 

Globality has seen some tremendous momentum and traction over the past year. Can you briefly look ahead to 2021 and share some highlights of what we can expect?

Hausmann: We closed an investment round of US $138.3 million with Sienna Capital, a wholly owned subsidiary of GBL – a prominent European venture capitalist firm. Additionally, the SoftBank Vision Fund reinvested with us, making for a total of US $310.3 million that we’ve raised over the past few years. It puts us in a remarkable position to really deliver on amazing technology that truly changes the way sourcing is done. This is a big endeavour, but we now have the backing to do this.

We will continue to invest in key verticals and build these capabilities into the Platform with our customer base, increasing the amount of insight and machine learning coming into our Platform. You’ll see us continue to deepen our positions in the financial, pharma and health-care industries, as well as high-tech, telecom, transportation and travel. You’ll also see us continue to expand further into making our Platform and our content even more relevant for our customers. 

Finally, you’ll see us continue to really work with key partners – at the end of the day, we are part of a technology ecosystem in procurement. There are technology providers tangential to us that are good partners in terms of extending and complementing our offering, such as SAP Ariba/Fieldglass, with which we recently announced a joint partnership.

One great thing about our Platform is that AI can be taught different things, and so far we’ve chosen to teach it things in marketing, technology, HR, legal and consulting. Next, we will start teaching it real estate, facilities and construction – adding more categories, which is an important change for 2021. From that perspective, we plan to significantly increase the size of our team across all our business functions – technology, engineering, product, customer success, implementation and business development – in different parts of the world. We’ve recently added resources in continental Europe and will continue to increase our global capabilities to meet the needs of our customers, which are mostly global firms, and to explore new markets and opportunities for us and our customers.

On top of that, we will be adding languages for different parts of the world, so our AI will talk to our customers in several different languages. So there are lots of exciting things to look forward to with the expansion of our technology and Platform, channel partners and of course the technology ecosystem integration.


Great. Thank you for the update, Keith, and we look forward to hearing more from Globality in the months ahead. 

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