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DEMO 2021

What is DEMO?

DEMO is an initiative curated by DPW that provides a platform for entrepreneurs and founders to jump start their dreams in procurement. 

DEMO invites innovators from around the world to pitch their solutions to gain global exposure and access deals.

DEMO’s goal is to build, empower and boost procurement’s startup ecosystem and entrepreneurship by bringing entrepreneurs, corporates, and investors together, helping to transform procurement into a leading corporate driver for innovation.

The Grand Finale of DEMO 2021 is scheduled to take place virtually at DPW2021, our annual conference, 15-16 September, 2021.

Why should I apply for DEMO?

DEMO has been a game changer for startups that participated in previous events. Many of them won new customers and most importantly, high credibility and validation. 

Here is why applying for DEMO 2021 is a no-brainer:

Gain visibility

Showcase your startup to thousands of procurement professionals who are actively seeking solutions and get spotted by industry media and investors. 

Join the ScoutLab Program

Automatically enroll in DPW’s ScoutLab program and get exposed to new business opportunities outside of the DEMO event.

Get showcased on DPW’s Procurement Technology Landscape Map

All semi finalists will be included and highlighted in our popular Procurement Technology Landscape Map, a popular repository for procurement teams to discover relevant solutions.

Who is eligible to apply for DEMO?

We accept applications from startups whose technologies contribute to the digital procurement ecosystem. This includes core digital procurement technologies, as well as startups rolling up the space from other angles.

DEMO is open to verified startups that meet these criteria:

  • You’ve got to have a tech-related product and no service
  • Your company’s product must have launched no earlier than 2016
  • You have to have an existing product or an MVP

Is my information confidential?

The information you provide on your application will be available to the following parties:

  • DPW team (to manage the application platform)
  • Our expert judging panel (to judge your application)
  • Our partners (corporates and investors looking for potential collaboration or investment opportunities)

Do I have to pay for DEMO?

Nope, DEMO 2021 is free of charge.

Can I apply if I applied before?

Yes, past startup participants are open to join again as long as you meet the application criteria.

Can my startup apply for more than one category?

Yes, you are welcome to apply for more than one category.

What type of startups are you looking for?

DEMO is uniquely interested in game-changing ideas from individuals, teams, aspiring entrepreneurs and startups in the following five categories:

Automation and Efficiency
This category highlights technologies that automate and streamline the procurement process and manual, repetitive tasks to increase efficiency, lower related operating costs, reduce errors, and improve the experiences of everyone involved in the processes. In addition, procurement specialists can move into higher-value work such as category management and analysis.  

Supplier Value
This category acknowledges and reinforces the principle that suppliers are a critical source of business value and not just a category of business spending that needs to be reduced. Technologies in this category unlock value from suppliers to improve performance, quality, innovation, and collaboration.

Cost Reduction & Savings
This category supports the implementation of emerging technologies that address all or part of the procurement process with the aim of generating measurable bottom line savings. These technologies also address savings made through re-negotiation of contract terms and conditions, administrative and operational process improvements, and the intelligent use of data.

Risk and Resilience
Technologies in this category make risk assessment and due diligence part of the procurement process. They help procurement organisations understand risk, manage and mitigate it, and build robust supply chains, both upstream and downstream, that can weather disruptions with minimal impact and stay resilient. 

This category showcases technologies that embed corporate social responsibility (CSR) principles into the procurement processes and the supply chain as a whole. Focused on three key impact areas – environmental, social and economic responsibility – these technologies are taking a variety of approaches to innovating the company’s sustainable procurement activities from human rights issues to carbon emissions.

What criteria are the judges using to select the best startups?

Entries to DEMO will be evaluated using these criteria:

Innovation and Industry Disruption

  • Innovative value proposition
  • Potential to truly disrupt the procurement industry in a big way

Potential and Business Model

  • How much potential does it have to make a big impact?
  • Scalability for a global solution

Progress and Market Traction

  • Operation and financial metrics
  • Milestones and achievements since inception

Team, Board, Advisors

  • Capabilities and expertise to execute the business plan
  • Passion, ambition, vision and culture
  • The right advisors and board in your corner

Unfair Advantage

  • What makes you 10x better. What insights/ advantage do you have that others don’t

What is the format & process of DEMO 2021?

15 MarchApplicationOpen for applications worldwide
30 AprilApplicationApplication deadline expires
3 -17 MayQualification RoundOnline screening & scoring:
20 semi finalists will be handpicked based solely on the strength of their written applications.
19 MaySemi FinalTOP 20
The 20 semi finalists announced
8 & 9 JuneSemi FinalTOP 20
Online pitch to jury
– 3 min pitch
– 3 min Q&A
10 June Grand FinaleThe 10 finalists announced
Aug – SeptGrand FinaleTOP 10
Mandatory pitch coaching for all finalists
16 SeptemberGrand Finale
Live at DPW2021
TOP 10
Online pitch to jury & public
– 3 min pitch
– 3 min Q&A
16 SeptemberGrand Finale
Live at DPW2021
5 Winners
The finalist judging panel will deliberate and decide the 5 winners, one in each of the five categories.

Who are the judges?

Startups will be selected and ranked by a panel of high-profile and experienced business leaders, including:

  • Procurement professionals
  • Procurement consultants and experts
  • Analysts
  • Investors
  • Established entrepreneurs
  • Incubators and accelerators

All judges can be found on the DEMO website:

How can I apply for DEMO 2021?

Please fill out the online application.

I want to be a sponsor of DEMO 2021, what do I do?

If you would like to join DEMO 2021 as a sponsor, get in touch with our founder Matthias Gutzmann at

When do applications close? And what are the other important dates?

15 March – Open for applications worldwide
30 April – Application deadline
19 May – 20 semifinalists announced
8 & 9 June – Semi pitches
10 June – 10 finalists announced
16 September – Grand Finale & DEMO 2021 winners announced

How can I change my application information?

If you already applied but would like to change your application information, please email

What if I have more questions?

Please email


What is DPW2021?

DPW2021 is the world’s largest and most important conference for digital procurement gathering the entire digital procurement ecosystem from enterprise to big tech, startups, investors/VCs, industry analysts, press and bloggers. Every sector of the industry is represented at the event. No other conference currently brings this variety of people together.

Our 2019 launch conference boasted a record-breaking attendance of over 400 industry leaders from 33 countries and was dubbed “the best new procurement event in years”.

In addition, DPW2019 won Silver for “Best New Conference” at the prestigious Conference Awards 2020.

How was the shift in strategy made – going from hybrid to virtual-only?

As the health crisis is still severe, in January 2021 we reached out to 500 procurement and event professionals sharing four scenarios which respond to different ways the COVID-19 pandemic could affect holding large events in 2021, and asked to vote which scenario they think is most likely?

Here are the poll results: 

A“Normal Conference”3%
BSocially distant conference – at 1.5 meters27%
CConference with travel restrictions (includes social distancing at event)40%
DConference in lockdown30%

With no herd immunity in place in 2021 (according to WHO), Scenario B & C are very likely. However, we feel that the implications for all stakeholders are too high to follow through with a socially distant conference with travel restrictions.

Implications for sponsors & attendees

Fewer leads due to fewer attendees; fewer networking opportunities; networking and human interactions can feel awkward and stressful; more regional and fewer international leads due to travel restrictions.

Who should attend DPW2021?

The world’s flagship event of the digital procurement industry, DPW2021 is geared towards executives in charge of digital procurement transformation and implementation.

What does the virtual attendee experience of DPW2021 look like?

DPW2021 is an immersive digital-only multi-part and -month experience uniting professionals across the globe with our trademark inspirational content, procurement’s best technologies, and highly engaging networking opportunities.

We’ll be broadcasting live from our studio and stage at the stunning A’DAM Tower providing a state-of-the-art digital engagement experience for attendees.

Running through the show and keeping our audience involved through the two days will be our dedicated MC.

One event, four experiences 

1-31 Sept
The DPW2021 experience actually begins even before the event itself. Two weeks prior to the conference, attendees will get access to our award-winning networking and matchmaking app to connect you with the best of the best.
15-16 Sept
An immersive digital-only two day experience taking place on 15-16 September. We unite professionals across the globe with our trademark inspirational content, procurement’s best technologies, and highly engaging networking opportunities.
DEMO 2021 Grand Finale
16 Sept
DEMO is the world’s largest online pitch competition of the procurement industry showcasing next generation platforms and products that will have the greatest ROI and impact on procurement’s digital transformation. The showdown’s Grand Finale will broadcast live at DPW2021. 
DPW2021 On-demand 
17 Sept – 31st Dec
Revisit your top insights and capture the major learnings from your favorite sessions, or discover fresh content that you may have missed during the live event.

What are the conference days and hours?

DPW2021 takes place on 15 & 16 September, 2021 and will be accessible to anyone with an official DPW ticket. Our virtual platform will open up to attendees one day prior to the event and our official programming will run from 11:00 am – 3:00 pm CEST each day.

How do you ensure diversity and inclusion at DPW2021?

At DPW, our goal is to be the most inclusive and representative community in procurement. Knowing we are stronger when we’re diverse, equal, and transparent, we will be making efforts to maintain that all participants feel welcome and can contribute to the experience.

To that end, here are three pragmatic steps we have set forward to achieve an inclusive environment at DPW2021:

  1. Preferred pronoun identification is available when building your digital profile in the DPW2021 event platform
  2. As part of DPW’s 50/50 pledge, we are targeting a 50:50 gender representation across all speakers
  3. We’ve set aside 50 no-charge tickets to DPW2021 for members of underrepresented groups in procurement

Learn more about D&I at DPW2021 here.

What is the dress code for DPW2021?

Business on the top, party on the bottom 😂

What are the hashtags for DPW2021?

The only hashtag for the whole event is #DPWconf. Feel free to use it.

How can I contact DPW?

Huntorpstrasse 14
28259 Bremen

Tel: +49 173 90 600 75


How can I stay informed about DPW2021?

We recommend signing up for the DPW newsletter here.

Agenda & Content

How do you know what is happening now?

Simply go to the Reception area (basically the digital lobby of the conference), and you will see what’s happening right now (under Schedule) below the Welcome messages.

What session types are available?


Inspiring 10-15 min main stage presentations

Panel Debates

25-min panel discussions

Ask Me Anything (AMA) Sessions

Live Q&A with subject matter experts

Ignite Talks

5 minutes – 20 slides. Short, speedy big ideas speeches

DEMO 2021 Grand Finale

The competition recognizes the most innovative, inspirational, and unique procurement startups in multiple categories

Innovation FastLane Sessions

Matching corporations with relevant technologies to help solve innovation challenges

Where can I see the agenda?

You can view the agenda here.

Who is speaking at DPW2021?

If I can’t make a session, will it be recorded, and can I watch it later?

Yes, the sessions will be recorded. Premium ticket holders will have access to the recordings within one week after the event has concluded.

Does DPW2021 have live Closed Captioning of the conference sessions?

Yes, we do. We work with the folks over at White Coat Captioning, who specialize in environments with lots of industry-specific jargon. They’re on the line throughout the conference live-transcribing every session. The captions are available as they’re being recorded, as well as available after the conference for review.

How long will the on-demand sessions be available for?

Session recordings will be available until 31 December, 2021.

When will I receive the recorded presentations and presentation slides from the conference?

You will receive an email to your registered email address with instructions on how to access the presentation slides the week following the conference.

Some of the presentations are not available to view online. Why are they missing?

We require each of the speakers to confirm that they are happy for us to share their presentation slides and recording. If we do not receive consent to release the presentation, we will be unable to upload it to our website.

Networking & Engagement

What networking opportunities are available at DPW2021?

DPW2021 offers two essential networking experiences:

1. Networking via Brella starting two weeks prior to the conference

Opening two weeks before the event starts and and closing two weeks after it’s finished, Premium Ticket holders will get access to our award-winning networking and matchmaking app to connect you with people virtually from across the globe.

2. Networking during the conference days on 15 & 16 September using Hopin

Open to all tickets holders (Basic and Premium), the Networking segment on Hopin is pure engagement and is similar to one-on-one meetings on a FaceTime call. It allows you to browse the full attendee list, reach out via the one-on-one chat and even request video calls to have meetings with DPW attendees.  We also offer a randomised networking feature that automatically connects you for speed-networking video calls with other DPW attendees. Each video call will expire after 2 minutes to allow you to rapidly meet relevant new procurement leaders.

In Hopin, what is NETWORKING for?

This is pretty much like a professional chat roulette! You get paired into a one-on-one meeting with a person (by random) for up to 5 minutes. Once the time is up, Hopin automatically moves you to the next person. If both of you decide to connect during the session, you will be able to exchange a digital business card into your profile!

In Hopin, can I private message someone?

Yes you can! Simply click on the “People” tab, search for the person’s name and click on it. You will now be able to message that person privately. You also have the option to invite them to a one-on-one video chat. Once you have received a message, you will see a red dot next to the name of that person.

Speak at DPW2021

How do I apply to become a speaker?

If you are interested in speaking at DPW2021 and would like to submit a speaker submission, please visit our Speaking at DPW page for more information.

Who should apply to speak at DPW2021?

We set the bar high, and we pride ourselves on only putting the leading voices of digital procurement on-stage.

From Big Data & Analytics, Robotics & AI to IoT, Blockchain, Talent and Supplier Innovation, our speakers hail from the world’s most admired companies, such as IBM, Johnson & Johnson, Gartner, and many more.

We’re looking for thought-leaders and trailblazers: people who are out on the front lines defining and redefining what’s possible with technology.

Lear more at

Do you accept speaker applications from solution and service providers?

Yes, of course. Generally, providers need to be a sponsor of DPW to speak. If you would like more information on sponsorship opportunities, including sponsored speaking sessions, email

How are sessions selected?

All speaker proposal submissions are reviewed by the DPW advisory board in order to determine if there is a fit for the DPW2021 agenda.

I spoke at DPW last year. Can I apply to speak again this year?

We seek to ensure the majority of our speakers and presentations are brand new for each conference. It’s very rare that we accept repeat speakers at DPW. Part of what makes DPW unique is the brand new content we provide to attendees that they have not seen anywhere else. Unless your proposed session content is significantly different from last year’s, we suggest waiting until next year.

I think I have what it takes to speak at DPW. How can I apply to speak?

Please apply here.

What if I have more questions?

Feel free to reach out to and we will respond as soon as possible.


I’m interested in sponsoring DPW2020, whom do I contact?

We offer all sorts of turnkey and custom sponsorship opportunities to connect with hundreds of attendees, and the thousands of people who watch our DPW content year-round. You can view our 2020 prospectus. Get in touch, and let’s figure out how we can work together:

I’m interested in investor/VC opportunities at DPW2020, whom do I contact?

For information on investor opportunities, you can visit our Investors page or contact our team at

How do I request a media pass or partnership?

If you would like to cover DPW2020 in a media capacity, please visit our Media page or contact our team at


What are the programs for startups?

Our goal at DPW is to help startups reach the next level through connections, business, and access to capital. Our DPW2021 startup program gives startups the opportunity to showcase their products, get feedback, and gain access to capital, new customers, and future partners.

Now that we’ve taken DPW2021 online, we can deliver more value to startups on even better terms – for just €599.

What you’ll get:


Get four (4) Premium Tickets for your team, with access to content and networking features.

Meet Investors and Procurement Leaders

Use our award-winning matchmaking and networking platform to connect and meet with investors and procurement professionals.

Pitch On Stage

Get a chance to showcase your startup during our Innovation Fastlane sessions matching corporations with relevant startups to help solve innovation challenges. 

Share Your Story

Attended by media, bloggers and influencers, DPW2021 is your best place to stand out and boost your brand awareness.

Who can apply for a startup pass?

We accept applications from startups whose technologies contribute to the digital procurement ecosystem. Core digital procurement companies as well as startups rolling up the space from other angles are welcome.

Verified startups that meet these criteria can apply for the startup program.

  • Your company’s product must have launched no earlier than 2015
  • You have to have an existing product or an MVP

To attend DPW2021, please apply here. Once your application has been accepted, you can register for a startup pass.

Who is eligible for DEMO?

DEMO is open to all startups exhibiting at DPW2020. Of the 40 startups attending DPW2020, the top 10 startups will be selected to battle it out and be crowned the winner of DEMO at DPW2020. Startups present in front of investors, media, sponsors, and procurement professionals.

You can apply here to exhibit at DPW2020.

If selected, is there a cost to attend DPW2021?

Yes. Organising a virtual event of this quality and magnitude is expensive. Thus, we ask that the attending startups share some of the cost with us. The price for attending startups is low and only €599 + VAT

How does my company apply to attend DPW2021?

Please fill out the online application. Note that all information submitted during the application process is strictly confidential and will NOT be shared with anyone without your approval.

How can I find investors?

You will also have the chance to connect with all investors (and all other attendees) through our award-winning matchmaking and networking platform, which will be accessible two weeks before the conference begins and close two weeks after the event.


Is there a charge for registering for DPW2021?

Yes, there is a fee for attending DPW2021. Running a state-of-the-art virtual conference with superior content comes with high costs on our end. That said, admission charge is significantly lower than our in-person event.

What type of tickets are available for DPW2021?

  • 2×4 hours of live sessions with subject matter experts
  • 2×4 hours of networking and Q&A with speakers

99 EUR
  • 2×4 hours per day of live sessions with subject matter experts
  • 2×4 hours of networking and Q&A with speakers 
  • Full access to DPW’s award-winning networking & matchmaking platform opening two weeks before and closing two weeks after the event
  • Complete list of all startups and their capabilities from DEMO 2021
  • On-demand access to video replays of conference sessions until 31 December, 2021

499 EUR

For more information, please visit our ticket page.

When will I be able to register?

Registration to DPW2021 will open on 10th March.

Can I cancel my pass for 2021?

Things happen, we understand. Our cancellation policy gives you the flexibility to do what you have to do whether you’re attending digitally, or in-person.

You can get a full refund on your pass through 30 April, 2021. If you cancel from 1 May, 2021 through July 14 2021, you’ll get a 50% refund if you cancel more than 24 hours after purchase. After 14 July, 2021, we will not provide a refund (regardless of whether or not you attend DPW2021) if you cancel more than 24 hours after purchase. After 25 August, 2021 we will not provide any refunds.

How can I cancel a pass?

If you need to cancel your pass, just get in touch with us by replying to your registration confirmation email or emailing us at

I want to get multiple tickets for my business, what do you offer?

Please email for group discounts.

Where can I find the invoice for my ticket?

Your invoice is in your ticket confirmation email, which you will receive after you purchase your ticket.

Do you offer a student discount?

Yes. Students are tomorrow’s entrepreneurs, innovators, and next-generation procurement leaders. We offer DPW2020 tickets at a heavily reduced price to help students find the next big idea and engage with senior procurement leaders. For more information, please contact our team at

Do you have free or discounted tickets for members of groups not well-represented within the procurement community?

Yes. DPW aims to be the most inclusive and representative event in procurement. We’ve set aside 15 no-charge tickets to DPW2020 for members of underrepresented groups in procurement including but not limited to: women, underrepresented backgrounds, people with disabilities, LGBTQ, veterans. Please visit our Diversity & Inclusion page for more information or contact our team at

Registration & Logging

How will ticket holders get access to the virtual conference once they have purchased a ticket?

You will be able to access the conference on Hopin 60 min before it starts by going to your profile dashboard and logging into your Hopin account. You’ll  receive a reminder by email shortly before the event starts, to make sure that you don’t miss it!

Have a look at our Hopin user guide here, for more information on how to use the platform.

Can I share my login?

No, each login is unique so make sure your team registers themselves here.

What if I need help or guidance?

We’ll be there along the way, if the Hopin guide doesn’t answer any queries you have, someone from the DPW team will be able to help. In that instance, email

Technology & Set-up

What hosting platform are you going to use for the virtual experience?

We have partnered with Hopin, the world’s leading virtual event platform which was recently valued at over $2 Billion and is currently producing events for major organizations such as the United Nations, The Wall Street Journal, NBC Universal, Adobe, GitLab, Culinary Institute of America, TNW, and hundreds more.

What happens if I have an issue with watching a session or with the Hopin platform?

Please contact our support team by emailing to Alternatively, DPW staff will be recognisable within the event platform. You can reach out to them via the 1-on-1 chat to troubleshoot your technical issues.

Can I watch the livestream on my phone or tablet?

As long as you have a valid DPW ticket, you’ll be able to access the event and the content via your phone or tablet. No app is required, you’ll be able to view the event in your browser.

What are the technical requirements in order to participate in the digital DPW2021 experience?

You won’t need to download any software to access the virtual platform; with your ticket you’ll be able to access the event directly from your internet browser. The platform is accessible via mobile, however it is recommended to access the event on a desktop/laptop to get the full experience. The platform supports Google Chrome and Mozilla Firefox; Safari and Explorer are not compatible.


What is a procurement hackathon?

A hackathon is a sprint-like event. Procurement experts, developers, and UX/UI designers from established companies, startups, and universities intensively collaborate to create the newest and best procurement processes and/or technology in 24 hours.

Do I have to pay to participate in the hackathon?

No, participating in the hackathon is free of charge.

Do I need to be a developer/programmer for the hackathon?

Nope. This hackathon is not focused on code. The challenges aim to find innovative solutions for procurement and supply chain issues.

How many teams will be competing?

There is space for 8 teams to compete, each consisting of three to seven members.

What if I don’t have a team or idea?

No worries, all participants will have time to find a team in the weeks leading up to the hackathon. We will also organise team-formation activities during our event.

What are the specific hackathon challenges at DPW2021?

The challenges are yet to be determined. At our last hackathon, participants were tasked to tackle two challenges:

Challenge 1: Find new ways and metrics to measure procurement performance.

Challenge 2: Re-invent the source-to-pay process and find new ways to source, buy and pay.

What do the teams have to bring with them?

Every participant has to bring a laptop with a charging cable. All other necessary work equipment will be provided onsite.

What are the judging criteria?

Projects will be judged on innovation, creativity, and use of technology. How well are AI/ML and other disruptive technologies integrated? How forward-thinking and future-proof is the vision/idea behind the solution? Judges will be interested in creative use cases, which are grounded in the real world.

How long are the pitches?

Each team is given 5 minutes for the final demos on the main stage.

What does the team win?

In our view, hackathons aren’t about winning. We encourage you to use the time to demo a new technology, or turn a stranger into a close friend. However, that isn’t to say we don’t have amazing prizes! The overall prize pool of €3000 consists of a wide range of prizes.

Can I sponsor the DPW Hackathon?

Yes! Here is why you should sponsor a hackathon:

  • SUPER targeted PR – your target user base discusses, develops, and innovates technology right in front of you
  • Market your brand and technology to developers, engineers, and DPW attendees
  • Access the talent, technology, and use cases developed onsite at DPW
  • Learn how to run a hackathon, and organize one yourself in the future
  • Create buzz around the conference and announce the „ProcureHack“ winner on the main stage
  • Sponsor something new and exciting!

Email us at for more information.

How can I apply to participate at the DPW2021 hackathon?

You can register your interest here.

I have another question that’s not listed here.

Send us an email at and we’ll answer as soon as possible.

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